Theorific Business Project Management AB
 


Unlocking potential with expert services in the area of event- and business project management



About

With over 20 years of experience, Christina Theorin has specialized in Global Event Strategy  and PR&Communication Management planning mainly within the automotive industry.


  • Extensive experience of leading event strategies and operations at Volvo Cars and Polestar
  • Extensive experience in managing high-profile events, including prestigious conferences and corporate gathering
  • Deep knowledge and experience leading global companies through brand transformations through events and exhibitions.
  • Excels in managing strategic planning, integration of global events and sponsorships, ensuring seamless execution from concept to completion
  • Broad experience from leading teams into the company’s strategic direction and brand philosophy of the company
  • Deep knowledge in quality assurance, integration and implementation of global consistent communication platforms within the company, regions and markets

 

Expertise

Strategic contributions

  • Global Event strategy development
  • Review and adapt event strategies inline with  transformation of the company
  • Translate the brand philosophy of the company to strategic live events
  • Align event goals with broader organizational objectives
  • Advise and develop scalable event models
  • Secure event models from a cost- and environmental perspective
  • Good Citizenship- and other sponsoring projects

Operational contributions

  • Advanced business project management of PR&Com and Event/Exhibitions planning
  • Startup phase of a brand and product. Securing best qualified crew, create processes, deliver and be very flexible in moving the project ahead.
  • Project management of sharing insights and succesful strategies
  • Cultivate and document best practices and processes for delivering excellence across execution
  • Finance control, budget management
  • Employee management, training, recruiting etc.
  • Supplier elections including scope of work definitions, pitch process and procurement projects.

 

Creative

  • Quality assurance, integration and implementation of global consistent communication platforms
  • Secure quality from the start of the creative process all through ideas, production and implementation
  • Secure an efficient and cost-conscious production to make implementation possible for both large and small occasions.

 

Welcome to my online portfolio

Polestar

Brand & Product Launch, Shanghai, China
Beijing Autoshow, Beijing, China
Geneva Autoshow, Geneva, Switzerland
Goodwood Festival of Speed, UK
Milan Design fair, Milan, Italy
Pebbles Beach Concours d'Elegance, USA
The Quail, A Motorsports Gathering,  USA
VIP/Media Event, The Shed, NY, USA
VIP/Media Event, Neue Haus, LA, USA

Volvo Car Group

Motorshows Globally, +50
Global Dealer Conferences with + 3500 guests
Nobel Prize, official car partner
VIP-Event, 10 Corso Como, Milan, Italy
Digital Events

The Swedish Exhibition Centre, Gothenburg

Project management of several public- and trade shows like:

The Garden Fair
The Antique Fair
The Annual General Meeting of the Swedish Society of Medicine
Scan Pack

Contact us for more information

Office Information

Theorific Business Project Management AB

Org. number

559489-7711